If you are a small business and you have a limited budget, how you spend your marketing dollars has to be carefully considered. When we meet with small business owners and they see the words "Social Media" in our name, they tend to be a little suspicious about what it is we offer. The biggest concern and most popular question we are asked over and over? What is the ROI (return on investment) of social media. And rightfully so - if you are spending money on something you want to know what it was going to do for you. When it comes to marketing, creating content for social media is far more cost effective than traditional media. Specifically, creating a video for consumption on the web is not only cheaper but will reach the masses easier, faster and have a greater impact.
Instead of making a commercial small businesses need to be focusing on creating shareable content. What do I mean by that? Create videos that your customers will want to post on their social media platforms. When your customer posts a video about your business on their Facebook wall all of their friends will see it. If your customer posts the video on one of their friend's wall then all of the friends of that friend will see it. Your reach and ability to engage customers and potential customers will grow exponentially the more people share the video. Meanwhile, a commercial might air only a few times depending on how much you paid and you will never really know who saw it. Commercials, by design limit your ability to truly reach and engage the masses and that is why we believe, for the small business owner, commercials are dead.
If you find yourself spending money on commercials and are not seeing the results you would like, we would love to meet with you and discuss how we can help. We recently shot a video for Ratatouille Bistro and are in the process of shooting a video for CrossFit Revival, a gym in Eugene. Email us at Hello@OregonSocialMedia.com.